Fabio Pistoia is a designer from Milan, Italy and he shared an awesome brand identity project on his Behance profile. It’s for a creative digital agency based in Milan name KIWI. There are many things to love about this project but we want to highlight the bold/blocky typeface. Kickstarter just announced their new identity and they also employ this style. It works quite well, particularly with shorter words, like KIWI for example. Below you can see the full project including the art direction for imagery, which is not very common but it does help to create a visual identity.
Brand Identity
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