Luke Ritchie worked with the Leo Burnett agency to create a very cool letter style for the McDonald’s McFlurry campaign and shared a little bit of his creative process, from sketches to the final artwork. It’s inspiring, not to mention mouth-watering, to see his workflow, even if it’s just a sneak peek.
Working with Leo Burnett agency in London, I came up with a letter style and type treatment for an upcoming Mcflurry campaign. Here’s the process and final renders:
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